The PUMA x Salehe Bembury Velum Sneaker Officially Drops..

The PUMA x Salehe Bembury Velum Sneaker Officially Drops.

The PUMA X Salehe Bembury collaboration sees the official partnership of the duo, as well as its first release, the PUMA Velum sneaker.

The PUMA x Salehe Bembury collaboration feels familiar, reminiscent of the Calibrate Runner sneaker with XETIC midsole from 2020. It’s been a long time coming with PUMA’s experimental design, which has finally come to fruition in the Velum sneaker. Its aesthetic is like that of a living organism, evolving with each new glance and angle it’s perceived from.

The immersive event showcased plenty of the Velum’s journey from concept to a tangible sneaker. It was meant to emphasise the universe where nature and machine coexist in harmony. The event location was set up as a futuristic lab, with the Velum viewed as an artefact under observation. As such, the Velum spills over the entire sneaker environment with its organic textures.